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Periscope is a live-streaming video mobile app for iOS and Android owned by Twitter.
Periscope allows you to “go live” via your smartphone and become your own on-the-go broadcasting station, streaming live video and audio from any location, at any time of the day or night. Viewers can tune in to y Read More

In this article we will analyse two, apparently completely at odds, ways of online purchase that are becoming more common on the Internet. The first one is based on the quickness, the immediacy of the commercial proposal. In this first case the cyber user search something online, displays the image Read More

How does this relate to my brand?

Most brands aim for customer loyalty and to earn it you must communicate in “their language.”

When I worked in an advertising agency, many moons ago. I usually crafted an advertising message based on what I thought was the target market. In essence, the agenc Read More

LinkedIn has come a long way since its inception. The best way to make the most of LinkedIn tools for business and everything the social media network offers is to check out its solutions, tools and apps. Read More

You have to turn that click into a sale or a purchase. This is called a conversion, but you probably already knew that. The question is: how do you turn website visits into conversions?

Event-driven analytics can help you up-sell products to people who fit a current trend or are impacted by a c Read More

The use of smartphones and devices has grown significantly over the years. In fact, traffic from mobiles devices has exceeded the traffic from desktop in2014 according to Google. More and more people have started using mobile devices to access the internet. Developing and managing different website Read More

While traditional marketing efforts are often still used in a number of contexts, inbound marketing has become a critical outreach method for businesses today. Inbound marketing draws in potential customers with your online content, broadening your reach and driving traffic to your website and prod Read More

Ecommerce is exploding and extended globally. As ecommerce continues to be popular and convenient for the shoppers to shop, businesses are taking the next step to provide their services and selling their products to the customers around the world. Read More

Ecommerce is exploding and extended globally. As ecommerce continues to be popular and convenient for the shoppers to shop, businesses are taking the next step to provide their services and selling their products to the customers around the world. Read More

Customer preferences are critical to deciding on a social media and web marketing strategy. Read the article to know what were the trends of social sharing in 2015. Read More