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very business needs leads to survive and grow. But how do you go about generating leads for your business?

Do you have a proven lead generation process for creating opportunities? Or, like many are you spending money on marketing initiatives without a clear indication of which tactics are delive Read More

This is the perfect time to take advantage of company pages as LinkedIn is introducing a new design to help businesses better express themselves on the top professional social network. Here are the things you need to know to help build your company’s presence on LinkedIn and increase your lead gene Read More

In our continuing quest for internet marketing success, today we're going to implement the tips we pilfered from across the years.

We've snaffled a consistent brand identity from 1996, our content plan from 2004 and a social media powered global publishing system, courtesy of 2008/2009.

Mor Read More

It's 2012. You've got a website, you've put some tracking code in to see how you're doing. All good so far.

But wait. Your traffic isn't growing and you're certain that with the visitors you have, more should be converting into customers.

So what do you do? How do you take what you've got and Read More

Meta information is information used to describe information. Used for indexing, web pages for example. It provides background and context to the main event.

And just in case you didn't know or are in too much of a hurry to Google it, Betamax was a format that in the 1970's and 1980's Read More

Cold calling is the act of telephoning someone who you don't know, to try and sell them something they don't necessarily want.

Now that's an uphill battle. I know, I've tried it. I've also paid other people to do it for me. I don't do it any more though, because there's a better way. Read More

As we rely more heavily upon the content that we create for the people researching our marketplaces, we can learn lessons from the best communicators to ensure we are as effective and as persuasive as possible; from getting found via search engines and so Read More

27 lead generation ideas you can use to jump-start your business and generate more sales today.

Lead generation is the lifeblood of every B2B business. If you are a B2B Marketer - It’s your top priority, converting them your greatest challenge.

In this post we are going to explore 27 lead gen Read More

How can the quirks of human nature be understood and used to create compelling marketing?

Perception of scarcity, the herd effect, reciprocation and personalisation, all lend themselves to techniques for lead generation and marketing optimisation. Here are some quick tips on how to use them well Read More