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SEO friendliness is one of the main reason why WordPress is so popular and widely used. Though the default WordPress setup is not perfectly optimized for search engines, you can make changes and make your WordPress SEO friendly within a couple of minutes; and you don’t have to be an SEO expert to d Read More

One of the most effective things that has helped move the needle in my business has been connecting with fellow bloggers and influencers in my industry.

I’ve talked to a few marketing bloggers and they almost unanimously agree: The best way to grow is through blogger outreach.

But I wanted to Read More

To celebrate the 5th anniversary of Resonance Content Marketing, I'm sharing the 5 biggest lessons I've learned over the last 5 years. Join me in today's video blog post for Lesson Learned #3: Content marketing is a marathon. Read More

Wouldn't it be great to have people reading your content months or even years after it was first published? It's possible. Evergreen content makes it so... Read More

Don’t wait for business opportunities to come to you. If you’re looking to grow your accounting firm, check out these 4 ways accountants can make their own opportunities. Read More

It's important for business owners to at least know enough about finance and bookkeeping to be able to understand what their accountants are saying to them. Here is a brief overview of the balance sheet to help entrepreneurs understand their business finances.
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People won’t read your blog post unless the headline is engaging. They won’t open your email unless the subject line compels them to. And your press release? It’s hard enough to get people to give a crap, and without an engaging headline, you’ve lost the fight. Read More

Laura Petrolino explains how to deal with failure in four steps, why it means you're pushing your limits, and why it's necessary for success in business Read More

The IAB has 'messed up' the internet with ads. With everyone having had enough of intrusive ads we discuss why user experience is more important than ever. Read More

Content marketing when done right can deliver exceptional results yet as many as 75% of marketing departments are doing content marketing the wrong way. One big and critical difference between content marketing and promotional marketing can be summed up in these two words: sharing versus telling.
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