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Integration of two trending features – mobile game and augmented reality – gave birth to Pokemon Go which now has more than 20 million daily active users (which is huge!). This large market audience is a golden opportunity for local merchants like coffee shops or hair salons to grow their business. Read More

Content marketers are happy to assign more of their budget towards video marketing these days because both trends and technology help to guarantee a content marketer’s investment. The trend towards online video is strong thanks to YouTube, the Google Videos search engine, and videos on Google+. Read More

Hit Google and you will find tons of articles floating on how B2B companies and marketers must leverage content marketing this year. However, there are few stubborn content marketing doubts that refuse to subside even today, providing digital marketers a reason to relegate content marketing to back Read More

Today people judge any company based on its offline and virtual reputation. Just as it is vital to have good reputation on search engines like Google, it is vital to have positive Tweets come up when your company name or handle is searched in Twitter. If only negative Tweets surfaces, then it may Read More

When an ecommerce entrepreneur who is just starting out doesn’t have a social media strategy, their chances of start-up failure are greatly increased. Here are the 3 Mistakes Ecommerce Entrepreneurs Must Avoid at all cost. Read More

Real time social marketing is the new way for businesses to earn eye-balls, attention, likes, retweets and ultimately sales! Here I list down 3 brands whose social team deserve a pat on their back for standing out on Twitter and winning medals: Read More

Think you don’t need to be actively encouraging reviews for your app? Then, here is food for thought: Recent reports suggest that increasingly, mobile owners are searching for user reviews before they install apps on smart devices.In today’s highly competitive app market, it is therefore highly cru Read More

Isn't video marketing expensive and complex?

These are the questions that may arise in any marketer’s head. So, let’s understand why a social media manager must invest his time, money and efforts in video marketing. Read More

Acquiring customers is nice. Retaining customers is good. But turning your customers into brand advocates is best. Word-of-mouth has ‘always’ been one of the cheapest and most efficient forms of advertising. Knowing this fact, brands are including this approach in their marketing strategies. Read More

This June 2016, Google+ celebrated its 5th birthday. However, many tech experts hold the sentiment that Google+ is dying a slow death. Read More