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What most small businesses do with SEO is exactly what they shouldn’t do. Avoid these traps, and instead, follow this recipe for small-business SEO success.

http://bit.ly/1XQd74A Read More

Is there a Dark Lord of the Sith in control of your social media campaign? How can you spot one? These are good questions if you want to maximise your social media investment returns. Read More

It takes a lot to turn browsers into buyers. Use these 20 ideas to ensure your ecommerce site not only attracts visitors, but persuades them to buy. Read More

Shooting vertical video used to be something worth laughing about, but I think vertical video might just win the last laugh. Read More

Service providers deal in the commodity of knowledge. Your lawyer knows the intricacies of small business law. Your marketing consultant is well-versed in content marketing and social media. Your accountant knows how to minimize the hurt come tax time. All of them get paid for a transfer and applic Read More

Goal Types

Google Analytics lets you define four different goal types:

Destination. A specified web page loads. Most commonly, this is the “thank you” page at the end of an ecommerce transaction but could also be the page that appears once a site visitor submits a contact form for a lead Read More

No matter what type of business you have, sending your customers a regular email newsletter is one of the best ways to keep your business top-of-mind when they decide they need the product or service you sell. Developing an email newsletter can yield big rewards in terms of branding your business, Read More

Growth hacking is a term that originated in the tech industry—coined by entrepreneurs Sean Ellis, Hiten Shah, and Patrick Vlaskovits in 2010—and remains popular in Silicon Valley. In effect, it describes a non-traditional approach to marketing, wherein expansion of the business is the primary focus Read More

See a list with the best, must-listen, social media podcasts that you’ll definitely find refreshing and informative. Get your daily dose of inspiration from these social media marketing thought leaders! Read More

You've gotten transcripts from those videos, podcasts and other interactive media — now, what do you do with them? Check out today's Frequently Tweeted Question (FTQ) for three surprising strategies. Read More