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Click here to grab the latest Monsters of Funnel eBook! If you're looking to take the stage and really rock account-based marketing, the first step is knowing who your audience is.

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In this episode, serial entrepreneur Pat Sullivan, CEO of Ryver and self-described paradox, talks with host Justin Gray about his eventual path to entrepreneurship and the traits he believes forms a great entrepreneur.
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General Management - Studies claim that predictive analytics is a must-employ tactic. If that's true, then marketers need to understand its scalability limitations and avoid analytics traps.
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Marketo has released another very interesting take on WYSIWYG: Email Editor 2.0. With this gallery- and module-enabled interface, life becomes easier for the boots-on-the-ground marketer.
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In this inaugural episode, Craig Rosenberg, co-founder and chief analyst at TOPO, switches roles with host Justin Gray, CEO of LeadMD. Craig goes in depth with Justin about his journey and how he came to be a serial entrepreneur and now host of the “How Did I Get Here?” podcast.
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Marketing technology has exploded over the past decade, with new tools for emailing, posting, measuring, generating, responding, tracking, analyzing and everything else you can imagine. Read More

Content is king. Every marketer knows this, but do they know how to engage their audience with meaningful, yet creative content? Read More

Let’s get one painfully obvious factoid out of the way: no one likes a hard sell. Especially the modern buyer. If you’re using your content to try to sell, sell, sell, you need to go back to the drawing board.

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We hear a lot about the term “engagement” – most of the time followed closely by the term automation so I wanted to get Tim’s take on what actually creates customer engagement and therefore loyalty, the more practical the better. Read More

These days, marketers don’t just want a chair at the table—they want to lead the meeting. But no matter how smart and fast your marketing team is, it’s only one pie. Read More