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If you are running or considering running a pay per click advertising campaign with Google Adwords or Bing Ads it pays to understand how to make the most out of the auction style bidding format of these platforms. Read More

I don’t know about you, by I am in Big Time Denial that Thanksgiving is next week. Which can only mean one thing: Small Business Saturday is next weekend. Yep, I know, it snuck up on me, too. If you’ve been too busy to plan your Shop Small strategy, take heart. It’s never too late. (Actually, it wo Read More

If you wonder when the best time to send a holiday promotion email is, check out these stats. Turns out, Thanksgiving and Christmas are two good days to send email. Read More