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With the millions of websites out there, you think you're safe. You think the statistics are in your favor. That your website would never get hacked. Well, I'm here to tell you it CAN happen to you. The Small Business Trends website was hacked this past Christmas Eve. What happened is part of a larger and disturbing trend in which small-business Read More

This is a page from my Blog that I thought might be interesting to this community.

Linda Read More

This is probably the best analysis I've seen for creating an effective call to action for your website. According to Ann Smarty, "With calls to action everything is important: the color of your buttons and supporting elements, the language you use to describe the action, the place on the page where you locate them, the additional elements that e Read More

Here are 4 habits that all great negotiators have. Useful tips and strategies to help improve your negotiation. Read More

Marketing metrics play a critical role in multi-channel marketing activities. Whether you are running online or offline campaigns, examining key metrics can put you in position to develop, execute, and refine marketing initiatives. Ultimately metrics can lay a path to cost effective marketing and increase the impact of your marketing expenditures. Read More