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There is a process for marketing of brands, which has been around for hundreds of years. But not a system or production line, that suits every single brand or type of business. So, forget wasting time on learning someone else’s system. Instead, gain knowledge of possible tactics including the good, Read More

You can do it. You don't have to be buttoned so tight. You can be creative when you call or visit franchisees. And, you can come up with ways to ask the questions. So, you can get real answers. Check this one out. You'll love it! Read More

If you use Scribd, SoundCloud, Storify, or Twitter, you probably know that the services offer embed codes that automatically detect the size of a visitor's screen. Unfortunately, things are different when it comes to YouTube, Vimeo, Dailymotion, Google Maps, Instagram, or Vine. Read More

Franchisors often offer a “negative disclosure” in this section which means that no financial projections or representations regarding future or past financial performance are provided. Check out why in this post from Franchise Direct. Read More

Social Media marketing is evolving as the most important marketing strategy for small and medium size business. If you ignore Social Media Marketing for your new venture Read More

The Importance of People, and the necessary elements to create an engaged culture at work and an Integrated Human Resource Strategy. Read More

A few weeks ago I was pulling monthly SEO reports for a client, all of which includes organic traffic reports, social referral reports and a look at how content on their blog is doing, among other things. Read More

10 seconds. It isn’t enough time to publish a Tweet or respond to a Facebook comment, but it’s one of the most important metrics online. According to… Read More

Whether you have small children at home, work another job and are looking for some part-time work, or just don’t like the idea of an 8-5 job every day, working at home may just be the right option for you. However, just like any job, there are certain rules that you need to abide by when applying f Read More

Google claims your Gmail isn’t private. Facebook tests “likes” in your News Feed. Discover 100 SEO tools and a handy SEO glossary in #FridayFinds. Read More