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Firstly, let’s distinguish a crowdfunding budget from a project goal. A budget concerns strictly the operational costs (fees and taxes included), whereas a goal incorporates both the budget and target. If a project’s goal equals $1600, for example, perhaps the crowdfunding budget accounts for $300 Read More

The first Adobe Illustrator program shipped back in 1987 and soon after changed graphic design forever. Beforehand, illustration used to be primarily via paper or canvas medium, making it an ordeal for artists trying to find the right typeface, colors and other artistic building blocks. Then along Read More

After packing a 40-hour workweek into just three days, and with several projects still to get through in the four remaining days, I had to take a deep breath and think about how I was going to make it to the end of the week and still have my sanity. Every so often, no matter what’s on our plate, it Read More

If you run your own business, chances are you have a seemingly endless to-do list that can overwhelm the senses and would lead a more fragile mind into despair. Sometimes the first thing on everyone’s to-do list is to figure out which item on the to-do list to actually do first. Read More

What is one fun way online businesses can attract more customers during slower months? These answers are provided by members of The YEC. Read More

17 awesome links pointing to various places on the web. Start out by picking one resource, then implementing it in your online business. Read More

17 awesome links pointing to various places on the web. Start out by picking one resource, then implementing it in your online business. Read More

Key messages to employees that are often missed opportunities to engage with and motivate... employees want to enjoy their work, receive reward (intrinsic and extrinsic) for what they do and be treated with respect. Read More

Over the years, when asked where my clients and readers should publish their content, my response has always been on their own website. It’s imperative, I’ve argued, that you own your own content. And if that content has been published elsewhere, you won’t own it, you won’t control the reader exper Read More

Public relations are important to take control of in order to ensure that a business puts its best foot forward to new potential markets. Here are a few suggestions on how small businesses can begin to build pr networks for themselves that can effectively convey their message. Read More