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When you own a business, you don’t have the luxury of benefits from “the man.” You need to create your own benefits package when self-employed. Read More

hen going through my MBA marketing courses years ago, we learned a lot about the four P’s for marketing: product, price, place, and promotion. We learned how large, big budget corporations spent hundreds of thousands of dollars researching and developing new products, studying consumer reports and Read More

Simply writing content for your blog isn't always enough to drive traffic there. Here's why you're writing to an empty theater. Read More

Authentic Business Success in Action

Watch this enlightening and empowering video and start creating your “absolute ideal day – your perfect day” today. Apply the Law of G.A.D.I. – Go And Do It! – Learn, live and create the business and life of your dreams. Read More

In order to be a better leader you need to make good decisions. In order to make good decisions you need to have only good ideas in your mind. And you need to eliminate any bad ideas that may be in your mind. I want to draw your attention to a bad idea and ask you to eliminate it from your mind.
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For Derek Halpern, founder of Social Triggers, email marketing is most important. Here Halpern talks to Bryan Elliot of Behind the Brand about the importance of building an email list and the best ways to use email to develop more leads. Read More

As of right now, would you say that your business is more proactive, or reactive? If you've been in a "reactive" mode before, what does it take to make the shift over to being proactive? The basics of motorcycle safety have an important application for how to run your business. Read More

Kim Gjerstad's MailPoet was great software, but it wasn't a product. No matter how great/flawed your business process and marketing, one day you need to launch. Read More

Content sharing is a great way of creating brand awareness, reputation and develop relationships with a wider audience. Get people to share your content with these tips. Read More

Last week proved to be revelatory as, for the first time in over five years, I was forced to drive to my workspace. The circumstances that made the drive necessary are inconsequential, but as I stared at the city skyline from the highway with the car idling in park, and being forced to breathe in e Read More