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You're standing at the edge of the make-shift start line.  The sun is beaming down on you, but it isn't uncomfortably hot.  There's a nice gust of wind providing a gentle breeze to accompany the sun.  And you're feeling confident.  You're ready for this race.  You're excited, even.  But this isn't Read More

It’s no secret that Americans are becoming more comfortable than ever with ecommerce. In a recent survey by Walker Sands of about 1,000 U.S. Internet users, o Read More

When it comes to writing for the web, you need to be compelling and establish your value to customers quickly. Here are six mistakes businesses often make, and how you can avoid them. Read More

Getting the title right, making it shareable and engaging are few things a great video must contain. The video should speak to the audience in their own tone and understating their perspective. Here are few tips to make a great video for your business. Read More

For when you can't seem to figure out what to write on your blog, here are 11 tips to overcome writer's block. Read More

I have said this many times before, but it’s worth repeating: offer valuable information that addresses the needs of your audience and they will be naturally attracted to your brand! That attraction is the foundation of the know/like/trust, which can eventually lead to sales. Read More

My first big research article for 2014 and the first one I've done in quite a while it's looking into blog comment spam across LostPr.es and SEOMeetups.com.au. A word of warning it's close to 2,000 words but there is lots of graphs and charts to make it easier to understand and read.  Read More

Metrics & ROI - What metrics can marketers track to make sure their content strategy is headed in the right direction? Read More

Your Analytics. Your Way. Meet Piwik. Your Analytics. Your Way. Meet Piwik. The goal of this article is to introduce you to Piwik analytics software and remove the high-level myths and misinformation that would cause you to hesitate to use it as a serious alternative to Google Analytics for your bl Read More

In this digital entrepreneurial endeavors must be coupled with a "mobile-friendly" mentality. 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. 70% of smartphone users use their device when shopping in-store. 79% of smartphone u Read More