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Why use Pinterest for social media marketing?

As a business owner if you are not harnessing the power of social media marketing for brand recognition, you are effectively losing out on potential customers.

Just like any other popular social network out there, Pinterest offers a wide range of Read More

You’ll agree Apple is a market leader. Did you know its business success results from more than just impressive technology? Building a dynamic company required marketing; otherwise, no one would have even noticed Apple. And today everyone knows the brand! Read More

Here at Palo Alto Software, we’ve built our company culture around the importance of giving back to our local community. Here’s how we’re giving back this holiday season—and how you can do the same within your business. Read More

How do the successful businesses stand out from the noise and reach customers when every other business is competing harder than your Aunt Susan does for the last piece of pie? Here is a rundown of some great small business holiday marketing strategies. Read More

The massive popularity of Slack has turned daily Slack standups into a must for teams who use the tool as their primary communication platform.

It sounds easy enough, everyone gets on and updates Slack once a day to let the team know what they are working on. But, if you’ve done this for awhile, Read More

We’re no strangers to competition.

Think back to our school days, when we were all competing for the highest grades.

What did you think of the A students in the classroom?

If you were an A student yourself, you were probably competing to stay on top.

If you were a B student (or lower) w Read More

Network effects, virality, and economies of scale can all be helpful to your business, but only if you understand what each is and what it is not. Read More

Accounting can be overwhelming sometimes, especially when you need to manage a lot of tasks.
Here are 4 Important invoice fields you should be aware of when doing your paperwork. Read More

As your business grows and projects become more complicated deploying project management software becomes essential as you can see many benefits in this post. Read More

Do you want to reach millions of people with your brand or message? Then you should be posting videos on Facebook. But not just any old videos -- learn how to give yourself the best chance to go viral. Read More