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Trying to open up a successful physical store in the real world is no longer something that everyone is capable of doing, many people are shifting their attention away from physical, and instead are focusing their energy on things like digital Read More

In 2014 most executives plan to update their business strategy; use SWOT and Balanced Scorecard for strategy description; are not happy with strategy alignment in their company. Read More

Great headlines are a crucial part of any successful content marketing strategy. However, lots of writers are missing the mark on their headlines -- and turning away countless customers in the process! Read More

Small business owners tend to care about much more than just money; they are passionate about what they do and have started their biz to share their special gift with the world. And it’s this love that can sometimes make pricing a bit of a tricky issue. Thinking it's time to adjust those figures? Read More

Thinking about going out on your own? It can be amazing, but you need to be prepared. I created this image for myself to use in my office, but wanted to share it with you in case it could help you as well. Read More

Interacting with the audience is a must. It helps to engage your targeted audience and raise their interests. Quiz, games, interactive video and polls are the common examples of interactive content. Check out the blog post for more details. Read More

With an age of information comes the race to capitalize it and at the same time, share the benefits of doing so. Yet unfortunately, that’s not usually the picture people have about it these days. Instead, everything from the most harmless lead generation campaigns up to your average government surv Read More

With an age of information comes the race to capitalize it and at the same time, share the benefits of doing so. Yet unfortunately, that’s not usually the picture people have about it these days. Instead, everything from the most harmless lead generation campaigns up to your average government surv Read More

Recently I asked 50 respected bloggers for advice on Twitter Marketing, which made me recall some awfully stupid mistakes that I was making myself early in my blogging career. - This is a guest post from Tim Soulo of BloggerJet Read More

When you are launching a product into an existing market with established competitors, you have to be prepared to answer the inevitable question:

“What makes your product different?”

Of course there are many different ways to answer the question, but I always think the most appropriate way is Read More