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When businesses first start using Twitter there’s a temptation to focus on the size of your twitter following rather than it’s relevancy. There is much more to Twitter than the erroneous assumption that it’s another broadcast medium to “blast” your products or services out onto. Read More

New parents put a lot of thought into choosing their children’s names. It’s one of the most important things they’re going to do for their offspring, right? Like many expectant parents, my husband and I spent plenty of time digging through baby books trying to find a name we both liked before our s Read More

Is there a place online where the World Cup isn't being talked about right now? I only ask because my Twitter feed is filled with hashflags and #Brazil2014. Instagram is overloaded with soccer players cheesing it up. And my Facebook feed has been taken over by people sharing the latest [...] Read More

Is there a place online where the World Cup isn't being talked about right now? I only ask because my Twitter feed is filled with hashflags and #Brazil2014. Instagram is overloaded with soccer players cheesing it up. And my Facebook feed has been taken over by people sharing the latest [...] Read More

As a small business advisor since 2001, Brad's heard a lot of clients say “no”. No to price, no to ideas, etc. And it's hard. Brad shares how he's learned to handle those tough situations! Read More

Redskins? Trademarks? Business Change? The Washington Redskins just learned a lesson courtesy of the USPTO. And we have an even better trademarks lesson for you Read More

After Facebook, Twitter and other social networking sites, it is now Pinterest, which is gaining popularity.
It is making businesses and SEOs sit up and take notice.
The demographics of this site show that it has nearly 96% female subscribers. That leaves a paltry 4% males.
But this is not somet Read More

When you want to bring in some fast cash or if things have slowed down, you may feel tempted to attract clients by lowering your rates. This is an extremely common reaction and I understand why you might think it’s a quick fix. However, this is a strategy that will not serve you in the long run. Read More

A federal judge says a class action suit can go ahead against LinkedIn. Users claim the company hurt their reputations by "spamming" their contact lists trying to get others they knew to sign up for the website. You may not be in a similar situation with your email marketing campaign, but remember. Read More

Building an online site that your customers simply love comes down to two main factors – hard work and understanding customer psychology. Read More