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We recently sat down with Adele Revella to dig into the importance of buyer personas with content marketing and how to truly create a correct persona. And who better to talk to about buyer personas than the person who wrote the book, Buyer Personas!
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At first glance, Google Forms may look like a rather rudimentary tool for surveys … but only until you figure out how to benefit from its hidden potential. If manually checking a spreadsheet for possible responses is a too tedious task, setting up an email notification will free up some of your tim Read More

Business credit card offers might not be the end-all-be-all of your decision… But you can stand to gain a few extra hundred bucks just by signing up for a business credit card. Here are 6 of the best offers out there right now!

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Long-form content has become all the rage.

Yet, there’s been an ongoing arms race among content marketers to create increasingly more in-depth content.

Obviously, creating a 5,000-word piece of content requires a lot more effort than pumping out 500-word blog posts.

But is it worth the tim Read More

Writers are known for creating images with their words, and knowing how to craft copy that is engaging is one of the most powerful tools a writer can use in marketing their work. But images – and video – are increasingly powerful and more importantly – shared. Quote graphics are shared much more qu Read More

Entreprise de sous traitance basée en Inde. Spécialisé dans Développement VirtueMart, VirtueMart personnalisation, Module personnalisé Development Read More

Today’s technologically advanced world, many ways have emerged to market your product almost for free of cost and having a really big impact compared to the high-budgeted marketing campaigns. Read More

Happy employees contribute significantly more to business than average one. Here are tips on how to keep them happy and attain higher productivity. Read More

Many executives still don’t “get” social media.

They see their daughters dilly dallying on Facebook; they hear their sons laughing at skateboard crashes on YouTube; they read about Charlie Sheen attracting 1 million followers on Twitter in a single day; and they learn about lonely hearts finding Read More

If you work in HR then the theory employees don’t leave companies, they leave managers, is not breaking news. Maybe your personal experiences with manager training workshops have done little to make you think differently? Which is why, when it comes to employee engagement, one of the most important Read More