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A week in the life of a social media manager will reveal that no two days — not even two hours — look the same. Not only are they distributing information to large audiences, but they are also the face of the company’s social presence. Read More

There are many other ways to earn links to your website, but the three highlighted in this article are sure ways of earning quality inbound links. They’re not easy to achieve, but if you take the pains and meet the requirement of any of the above methods, you’d definitely earn links to your website Read More

Target audience analysis is an integral part of any marketing strategy. The only way to know what you should talk about in any marketing campaign is to know who you are talking to and what they want to know. Read More

While small businesses may not have the same resources as larger competitors, they do have distinct advantages. Small businesses are often faster and more flexible, able to adjust to changing market conditions. Read More

Are you familiar with the interactive content? Or if you’re a copywriter, do you have an idea on how to develop interactive content that moves beyond button clicks and form fills? Read More

Every brand can determine what type of tone they want on social media, especially if the product is targeting particular audiences. Because of this, companies can integrate the “human factor”, allowing a more natural relationship with consumers. Read More

Let’s face it. Social media marketing can be overwhelming. The more experts and gurus you listen to, the more steps there seems to be to reach the social media success train. But it doesn’t have to be this way. Read More

Everyone wants to make a good first impression, businesses included, but less than 40% of content marketers are adept at actually ensuring their first impression is a) relevant to their brand, and b) a good first impression. Read More

There’s so much written about digital marketing tactics that it’s hard to know where to start. It’s especially true if you are a small business owner without a marketing department or a lot of digital experience. Read More

Blogging is one of the best ways to create authority for yourself and for your brand. When you share your expert knowledge with your readers you are creating trust. Read More