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While few products have less sex appeal than toilet paper, Charmin really manages to own it. Rather than sidestep the issue, they use funny tweets and cartoon images to make shameless skidmark and bear butt jokes, and even Homeland Security gets a tongue-in-cheek jab when an agent checks Daddy bear Read More

What business are you really in? Do you offer tangible values to people? What problems do you solve? If you meet your prospects needs, they will buy. Read More

New payment technologies require effort and financial investment to implement. Here’s a look at the new payment options expected to shift consumer behaviors, and a bit of guidance on how to determine if the potential benefits and drawbacks justify the cost. Read More