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Small business owners are facing a lot of challenges these days, but in spite of it all, they’re still optimistic, according to the results of a recent Citibank poll.
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There’s a lot of buzz going on about mobile apps these days. While the conventional wisdom might be that the mobile app is the wave of the future, soon to make websites obsolete, opposing views are starting to arise.
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There’s some good news for U.S. businesses in the most recent survey from D&B, CFO Magazine reports. Business failures are declining overall, with formal bankruptcy filings in 2010 down more than 5 percent compared to 2009.
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If you’re marketing your business’s products or services as environmentally friendly, you’d better watch out. According to the latest Cone Green Gap Trend Tracker survey, Americans strongly disapprove of companies whose green marketing efforts are less than honest. Some 71 percent who will stop buy Read More

Spring has sprung in many places in the country, and that means businesses related to gardening are gearing up for their busy season. Marketing Daily reports that Home Depot is planning a massive sales campaign this spring, similar to how retailers approach the Christmas holiday season. After all, Read More

What kinds of information are Americans getting from their mobile phones? According to new data from the Pew Internet and American Life Project, nearly half (47 percent) of all U.S. adults get at least some local news and information on their phone, tablet or other mobile device.
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Illegal workers are a key concern in Washington and now the Federal government is considering using a private system for verifying the identity of employees before they are hired, The Washington Post reports.
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The latest trend in marketing isn’t just fun and games—although that’s a big part of it. “Gamification,” or the use of games to get consumers to spend more time with your products or on your website, is becoming a popular way to attract and keep customers, The Los Angeles Times reports.
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Why should you maintain your website along with your Facebook Company Page? Get some insights from Kerry Baldwin. Read More

Do you advertise your products and services online, and wish you could afford ads on huge, well-known sites with tons of traffic? Well, be careful what you wish for, because you might be better off not getting it.
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