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If you’re a small business searching for an effective way to market your products or services on the web, Content Marketing is the latest emerging strategy you need to learn, so you can feed your sales funnel with new hot leads and customers that trust and believe in your product and are ready to c Read More

When it comes to marketing your business on social media the rules of the game are changing. With both Twitter and Facebook making significant changes... Read More

In 2013 we saw a number of marketing milestones that defined a shift of strategy for digital marketing professionals and business owners. The way we market and promote our products and services is changing and 2014 is going to be a year of managing and learning a new set of skills to effectively co Read More

As marketers we all measure Twitter followers, Facebook fans, website visits, conversions, ROI etc. but as the end of another year falls upon us and we reflect back on what we have achieved here's a question to think about. How will you measure the real difference your marketing contribution made i Read More

To get your business the attention it deserves you’ll need to concentrate your web marketing efforts in 5 key areas next year.
However the digital strategies that might have worked in the past will need to change. Read More

Understanding how to use Twitter for your business can be challenging and time consuming so developing the right strategy for your business and brand on the social messaging service is key to your business success.

We’ve compiled the top takeaways from the recent TwitterAcademy webcast Read More

At this year’s Content Marketing Show Tom Elgar from Passle gave us some astounding statistics; 80% of businesses don’t have a blog and of the 20% that do just over a third don’t keep their blogs updated. So roughly only 12 out of 100 businesses have a blog that they actively use. Read More

Creating content for your inbound marketing campaigns can take be a labour intensive process so it makes sense to maximize it’s reach and shelf life beyond a single channel. Instead of creating independent content for each of your distribution media (video, blogs, social media, opt in pages etc.) r Read More

One of the biggest reasons that a content marketing campaign may fail is because it's badly planned out. It can be overwhelming when you have videos to make, blog posts to post, eBooks to create, landing pages to build, Social media schedules to keep up with. Read More

By the end of the year there will be more mobile devices than people in the world. An amazing statistic but what does that mean for web marketers and businesses that want to understand how users will spend their time on these devices? Read More