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There’s a science to good marketing, and it requires a comprehensive understanding of marketing metrics to be successful. Marketers should know and understand these metrics before ever making promises to their stakeholders, and while a clean, fresh new website might be part of a good marketing plan Read More

Today I’m writing with our founder and fearless leader, Eve Mayer, also known as @LinkedInQueen. To explain our relationship: She provides the LinkedIn profile knowledge and I provide the witty rejoinders. Read More

Choosing the right SEO company in Toronto can feel overwhelming. You need to consider a number of factors prior to deciding on the Toronto SEO company you will trust for your search engine optimization. Read More

Do you remember the day the Earth stood still? No, I am not referencing a classic film. Or the unapologetic remake that starred Keanu Reeves. The epic day that is being referred to here is the launch of the new Facebook Reactions. Read More

A recent study done by Dunham and Company revealed that 76% of nonprofits don’t provide a way for donors to share about the donation they just made while 40% of donors say they’d like a way to do this. Read More

When it comes to B2B industrial marketing, it’s important to make sure you have the proper tools to make the most of profitability and productivity. Among those tools are industrial marketing directories. Such directories provide an excellent array of marketing opportunities. Read More

With very little build up or fanfare, Google tossed out the old paid search layout and imported a new one last month. And all the other changes over the past six months have drastically changed what you see when you do a simple search for “basketball shoes”. Now, there’s a rich snippet, Read More

You and your colleagues have put a lot of work into building your brand. Maybe you’ve attracted a reliable customer base, established a great reputation, and have a well-oiled marketing machine. Your safe and reliable advertising strategy has done well so far by focusing on promoting your pricing Read More

We’ve mentioned before just how important it is to keep tabs on what your competitors are doing. One space where this is particularly important is in pay per click advertising. Because PPC advertising often goes up in price when more people are competing for it, you should ensure that you’re aware Read More

B2B lead generation is essential to building and sustaining your business. You want to be able to identify a large number of business leads, but you also want to find quality leads that are likely to produce the kind of sales results you are looking for. Read More