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Don't you hate when someone asks "what do you do?" and you stumble through a disjointed and lengthy explanation? So did I, so I came up with a formula, and I added my own "secret sauce" that I found really helps potential clients remember you. Read More

A great content marketing manager needs the skills of an exceptional modern marketer, but then must be able to transform into a seasoned journalist, client liaison, content strategist and more. Find out why your content marketing manager needs to be a Transformer: http://bit.ly/1pnOzAG Read More

[by Simon Cocking] Your blogging can be improved quickly. The great thing is it is in your own hands. The more you write, and the more frequently you do so, the better it gets. You are part of a daily, live A / B test. The following insights come from writing at least one blog post every day for th Read More

With 191.4 billion emails flying into global inboxes daily, grabbing your customer's attention with an email can feel like a shot in the dark. Almost all (93%) of B2B marketers are using content marketing techniques to engage current customers and attract new ones. Read More

It’s your company—and you’re the one who has the most at risk, financially and otherwise, if it fails. But you’re also in the unique position of setting the tone for what will hopefully be a thriving business.

We asked 12 startup founders: How should startup founders calculate their own salaries Read More

I am a firm believe that the world would be a much better place if everyone would merely work on changing the things that they can control. Instead, what often happens is we get overwhelmed by the gravity of all the things we can’t change, like the whole world, and we end up giving up, or never rea Read More

Have you ever sat back and watched how certain brands or even individuals have just appeared, almost as if from nowhere.

Then all of a sudden, you’re seeing them mentioned everywhere.

And even all of the key players in your market are sharing their stuff or allowing them to post on their blog Read More

Are you having difficulty keeping up with all the news in your industry? There’s a shortcut that you can use to be “in the know” without spending your whole day cruising the web. Check out this nifty free website. Read More

Are you having difficulty keeping up with all the news in your industry? There’s a shortcut that you can use to be “in the know” without spending your whole day cruising the web. Check out this nifty free website. Read More

Optimism levels reported by the NFIB are the highest since 2007, but what does this really mean for business owners and the economy? Read More