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As much as there is no secret recipe for getting content to appear in Google answer boxes, there are a few SEO housekeeping strategies that you can employ along with a focused content strategy to win this coveted hot spot. Read More

Use these 5 simple hacks to boost your search engine optimization. Both SEO and SMO will improve when you follow these new strategies. Read More

Creating an Adwords campaign is easy, running an efficient and profitable campaign is much more difficult. Google will tell you that any small business can start and run their own campaigns, though most eventually abandoned the platform after wasting a lot of time and money Read More

If you are new to online advertising and trying to decide whether to use Google Adwords or Facebook Ads, then this video is for you. We discuss both Google Adwords and Facebook Ads and all of the differences between to two and how each platform works. Read More

B2B and B2C have different ways of doing business, which is why the approach to PPC is also different. As consumers, we may research a product or service before purchasing and often do not consult anyone else before buying low dollar items. We click an ad for an item, then purchase immediately or v Read More

Running Ads? You'll Like This! No hype or basics. Just the 8 critical tactics you need to extract the most from your Google AdWords budget [10 Min Read] Read More

Are you getting ready to start a Google Adwords campaign and not sure if you should do a search or display network campaign? In this video, I discuss the difference between a search and display network campaign and when you would want to use each of them. Search campaigns are much different from Read More