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With the explosion of social media, it is hard to keep tabs on your online-marketing strategy across all platforms. These tools can help you do just that. Read More

Social media trends are changing… but I’m not sure it’s fulfilling its promise. With the push to get more and more revenue, it seems to me that the most popular social channels on the Internet are cannibalizing all of the social aspects of their platforms and just killing it all to be more paid med Read More

Response and conversion rates on text messages via mobile device are impressive. And it’s truly the only universal messaging medium out there since every other platform has junk filtering and compatibility issues.
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When I got into traditional media marketing, I was immediately pulled into what could be accomplished with data.

Read more: Social Media Advertising is a Failure | Marketing Technology Blog http://www.marketingtechblog.com/social-media-ads-fail/#ixzz2t6QbWJBG
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Workers' compensation fraud can hurt both your business and your employees. Here are 10 warning signs to help detect fraud in your company. Read More

Michael LaVista, CEO and founder of app development firm Caxy, has outlined a checklist of what businesses should consider when creating mobile apps in order to properly protect themselves and their customers. Read More

Before you write your proposal, you should try to summarize your business idea or project in two or three sentences, then show it to a lay person and check for understanding. If they have difficulties understanding your idea, then you need to rewrite it until they do. Don’t start writing your propo Read More

If you are a small business owner or someone looking to grow your startup business, the task of marketing it can seem daunting. Marketing buzzwords such as engagement, outreach and digital presence are all terms that imply the investment of human and monetary resources. Social media accounts requir Read More

With so many tech-savvy millennials starting businesses right out of school, it's easy to feel intimidated as an older business owner. Here are some tips to help Gen X entrepreneurs stay ahead of the game. Read More

What’s the average number of new customers that come to transact business with you daily? Do you know how to attract or find new customers for your small business? Is your business experiencing difficulties due to a shortage of customers? If I were to show you some techniques that will help you fin Read More