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If you’re just getting started with social media, or you’re about to hire your first social media manager, then it helps to understand the basics. Social media is an incredibly powerful inbound marketing tool, but the sheer amount of platforms now out there can make it a little daunting when it com Read More

Your brand is what the outside world thinks of you; it’s a collection of impressions you build up over time. These days your first impression is often made online.
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“If you build it, they will come” … That advice may have worked for Kevin Costner, but when it comes to online content, we need to do more than build — we need to amplify: Read More

Michael Yamartino, Pinterest product manager, says in an article that Buyable Pins can now be integrated into eCommerce platforms such as eBay-owned Magento, IBM Commerce, and Bigcommerce. Pinterest is also rolling out new Buyable Pins from DVF, Steven Alan, and Wayfair — all of which are supported Read More

If you use any Google products on your web site, you have to comply with the EU cookie law, even if you don’t live in the European Union. Read More

The air in Michigan must be pollution-free, because it’s allowing some of its politicians to think clearly. Especially when it comes to small business legislation. Read about two smart, new franchise bills. Read More

Stop creating the same old blog content with basic text and boring stock images! As bloggers, we are all familiar with the usual text and images that make up our content. However, as the internet continues to expand and get more creative and advanced everyday, basic text and images will only get yo Read More

Content marketing has seen a nice golden era, ever since Google’s Panda update back in 2011 made it clear that users’ and search engines’ priorities were aligned with businesses who could produce the best, most interesting content. Today, content is still “king” when it comes to maximizing your onl Read More

When you're less than thrilled to run your business, use these measures to reignite the passion for your small biz. Read More