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Social media is instant, which means that mistakes are bound to happen. However, corporate social media blunders can have big consequences for a business. Read More

We will all get them from time to time, here are 4 top tips on how to deal with complaints on Facebook. Read More

This week, we've been looking back over some of the more challenging moments in public relations, yet they seem simple in comparison to the PR assignments for 2013. We invite our readers to pitch strategies for the following assignments; any takers?
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Want to increase your win rate for speaking engagements? Go pro.
No, I don’t mean that you have to hire your own PR rep to pitch you as a speaker. You can increase your chances of being selected – and make it easier on yourself – by copying these techniques used by professional speakers’ bureaus. Read More

Publicity is like jet fuel for your business, boosting awareness and credibility. Not ready to hire your own publicist? Boot-strapping business owners take heart: there are free tools to boost your professional cred via mentions in the media, including radio, newspapers, magazines and blogs. Read More

Social media can seem complicated and daunting. However, there are a few tasks that apply to every social platform. I call them social media best practices. They can help you achieve social media success. Read More