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The cover photo of your Facebook Page is a great piece of marketing real estate. But how can you use it to drive user actions and conversions?

In light of Facebook’s new policy that allows for cover photos to include calls-to-action (CTAs), I analyzed a few dozen cover photos and came up with 5 Read More

Do you want to know how to get more followers on Twitter? Many businesses are now using this social platform as part of their social media marketing strategy.

I’ve put together seven tips to increase engagement and get more followers for your business tweets. Read More

In addition to cross-promoting on social media sites, targeted ads, and even in-store marketing, use earned media as part of your business marketing strategy.
This tactic is often overlooked, but when written effectively, a press release can be a great boost to your social contest. Read More

Branding your business on Facebook is part of any good social media marketing strategy.

By creating branded engagement and interaction on your Facebook page, you can increase brand awareness, rack up marketing touchpoints, and spread your message to friends of friends.

An increasingly popular Read More

I’ve been told by many peers that social media ROI is a fantasy and cannot be achieved. It may not be the easiest thing to measure, but it is most definitely attainable. Read More

Email lead generation is still one of the most effective ways to gain sales. Using social media marketing to generate these leads is a win-win situation. Read More

It’s not just about getting more Facebook fans - it’s about getting quality fans that will engage with your Facebook Page time and time again. We all know... Read More

Your audience is going to listen to your business if it’s going to help them. Providing Mother’s Day ideas not only helps them, but helps... Read More

One of the important aspects of social media is communication between your business and your customers/clients. With a push in the... Read More

Create online promotions to get fans involved. Take advantage of Mother’s Day and use contests to acquire more followers, likes,... Read More