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In this article we focus, for the nth time, on the false dualism between printed book and eBook or between reading in paper form & digital reading. In the past we have analysed university studies that have established how the sequential reading on printed text leaves more traces in our memory, we h Read More

The Slow Reading is a readout mode which not only involves the net, the eBooks and the digital material in general, but a way of dealing with the information, the content. Read More

In this article we will analyse two, apparently completely at odds, ways of online purchase that are becoming more common on the Internet. The first one is based on the quickness, the immediacy of the commercial proposal. In this first case the cyber user search something online, displays the image Read More

The “smart working” clearly represents another, evident, example of the change caused by the network, an example to tell. Read More

There are researches that underline obvious facts and others that reach targets not even hypothesized at first, researches that change our perspective confirming and overcoming some of our prejudices.
The research to which we are referring has been done by the University of Mainz and published in Read More

About a year ago in the article entitled “Me, you, them, Google and the first three search results” we had carefully examined some data set that were monitoring search activities through Google. The results had proved to be, at least for us, amazing: approximately 90% of the users select, consequen Read More

I am a Facebook user for years, but I can’t figure out what I can do with Twitter. What is the use of Twitter? This is probably the question most frequently asked by our cyber-readers.
The two social networks, Twitter and Facebook, gain popularity almost at the same time, but apart this, they don’ Read More

The different morphology of cyberspace allows to overcome, through the use of social tools, the space-time obstacles and to extend algorithmically its own circle of acquaintances and available information. This type of tools improve the social relationships, set out and speed up the communication b Read More

The basic principle of this article is simple, almost banal: the technology online is changing our way of reading, focusing and perceiving information. The progressive substitution of the papery support with a video display is inevitably modifying our receptive ability. The process is without doubt Read More

The new “Hello Barbie“, connected to internet, endowed with vocal synthesizer, manages to guess the question asked by the child and extrapolate an answer from her central database, contacted in real time through the net Read More