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In May, Google started a phased roll-out of its much-awaited Universal Search model. Through a new set of algorithms, Google Universal Search results Read More

For most sales reps, rapport-building is easier in person than on the telephone. The reason is simple. In human-to-human communications, appearance (facial expressions, body language, semiotics) often communicates as much, or more, than the specific words that are spoken. That's why basic sales training always starts with how to dress, how to give Read More

Online retailers who are stuck in the picture/price/description rut may be missing out on a larger slice of the online shopping pie. A recent study f Read More

Lending Club, the Facebook exclusive person-to-person lending service has passed the $1 million mark in loans to Facebook users. It's similar to othe Read More

Online consumers are consistently more receptive to behaviorally targeted ads than to contextual advertising - with behavioral targeting (BT) outperf Read More

Search marketing has become an expensive endeavor. This is especially true if you are in any kind of a competitive industry. Good search engine optim Read More

Most sales reps are trained to ask for referrals when they make the first sale to a customer, typically with a question like: “Do you know anyone els Read More

Gerhard Gschwandtner, Founder and Publisher of Selling Power magazine discusses Web 2.0 and other online marketing tips with marketing guru Seth Godi Read More

Now that you know how to get a truly effective customer referral (see my previous post), here's how to make referrals the core of your sales process, Read More

Format, the cover letter, the reply form, the premiums and/or freemiums — all key components of a direct mail package. But the most key component of Read More