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With their post-Super Bowl ad, Esurance did something innovative with the money they saved, as well as bridged the gap between the offline (TV) and the online (Twitter, YouTube, website), but also reaped some interesting results as far as the social media ROI from the TV ad. The results (and how th Read More

Are you creating only popular or trending topic posts? Or are you answering relevant, important questions from your audience? If you're doing the latter, you're creating evergreen content on your blog. And the more of this evergreen content you create, the more traffic you generate in the long run. Read More

It appeared as if the person behind JC Penney's Twitter account was drunk watching the Super Bowl game. That was the plan and why I think it worked. Read More

Announcing: The First Ever Live Online Marketing Show for Small Business Owners. Join us every Tuesday where I will answer your questions live, on air Read More

There’s been endless talk lately about Facebook algorithms and a pay-to-play structure. Best practices seem to change week to week. And reach still sucks. So, when my Facebook post reached over 10,000 people last week, I about fell out of my chair. Here's the lessons I learned from that post. Read More

Marketing a book is a lot of work. In this post I will show you how to market a book like a Rockstar without the world wide web. This is a case study on how an author sent me a book in the mail, unannounced. I had to write about it as it was a great way to market a book. Read More

This article will discuss some of the (free) best-practices you can use to combat a decreasing organic reach. I’ll then get into some of the ways I’ve seen Facebook Ads used successfully. And by the end, hopefully, you’ll be able to make your own fully-informed decision about Facebook advertising. Read More

Have you ever agonized as to how much you should price your products or how you can build a recurring income? Here's why every Marketer must add a $97 per month program to their portfolio. Read More

As I've reminisced this week about Jenn's Trends first and sucessful year, I've realized I have a lot of people to thank. This post is my opportunity to better thank all of the people who have helped me and this blog. And if you're looking for great people to follow, this list will be a big help! Read More

Customer engagement (CE) is the engagement of customers with any company or any brand. The medium of the engagement can be online or offline. If we consider online engagement, discussion forums or blogs are the best places where people can communicate and socialize more conveniently. As a blog own Read More