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When starting a new business, advertisement is very important. Here are some ideas for advertising including internet advertising and ways to get free advertising. Read More

Riddle me this, Google execs and PR department: Why did Google choose to market its search engine—probably the only product that doesn’t need advertising—in a very expensive Super Bowl commercial? That, Google, is the only real question we have for you. Why market something that’s already a winner in its space and beyond? Google’s search engine already holds roughly two-thirds of the market. Read More

In the 1980s and 1990s the battle between the two dominant brands intensified to such an extent that the term “cola wars” was used to describe the feud. Each employed numerous advertising and marketing campaigns to outdo the other.The Pepsi Challenge ads showing people doing blind taste tests kicked off the fun in 1975. Read More