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In this blog post I share some facts about customer loyalty and why social media should be used as a retention tool Read More

Customer service on social media is a tricky business. Here's how to tiptoe around this potential minefield. Read More

A dentist’s online reputation management efforts should ensure that a patient’s Google search begins with his or her website, followed by social-networking sites. Performing this task will push the negative reviews down the list. Read More

There is more and more evidence out there pointing to the fact that small business owners are not only using more social media, but they are using it well. Here's more information on this trend, and some suggestions on how your business can get its fair share of the social pie. Read More

A hashtag can be deadly in the wrong hands. Thanks to the rise of social media, particularly Twitter, the pound sign frequently spices up captions, statuses and tweets.

A simple guide for marketers to understanding how to effectively use Twitter hashtags in marketing. Read More

One of the reasons I enjoy Google+ is because of the amazing people. I’ve connected with new people, enhanced existing relationships, and learned a lot from a lot of people. But as you know, I prefer to share than boast. So here are some of my favorite people on Google Plus that I’ve connected with Read More

Do you find it challenging to keep up with your social media? Are you overwhelmed with tweets, posts, mentions, hashtags and friends requests?

Here are 3 tools that will help you manage your social media and help free up some valuable time for other aspects of your business. Read More

integrate videoAs you develop your integrated marketing strategies for 2014 and beyond — whether your goal is better search results, lead generation, brand awareness, share of voice or a wide variety of other things, video is nothing less than imperative. Read More

It’s not uncommon for today’s job seekers to forego traditional resumes with more creative, visually compelling digital resumes. Check out these four examples. Read More

You need to think of yourself as taste makers, curators, cultivators, community managers, the people in charge of knowing all there is to know about a subject and bringing that to life and to the people in whatever format they want it in. It’s time to move on from protecting your medium turf and ti Read More