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In the world of digital marketing, it’s hard to ignore the fact that visual content has become a powerful tool for brands in running successful marketing campaigns. Fortunately, there are some truly magical image editing tools designed for the technically challenged, and many of them are free to us Read More

In this episode, I interview Mark Schaefer, author of KNOWN, The Content Code, and The Tao of Twitter, now in its fourth edition. He’s co-host of The Marketing Companion Podcast. He’s also been one of my most frequent guests.

Mark explains why marketing to Twitter’s loyal and creative users is d Read More

Want to produce algorithm-friendly YouTube content?

Wondering how to attract viewers and keep them watching?

In this article, you’ll find 15 tips and tactics for optimizing your YouTube video content at every stage of the video production process. Read More

If you’ve been connected at any time to the Internet lately there’s no doubt that you would realise that today is the age of multimedia. Content is king, but not just any type of content; Dynamic content.

This can take the form of slideshows or videos. If you’re running a business or even a blog Read More

The power of Facebook for businesses big and small in 2018 is real. It's not just marketing buzz or hype. The power and business value is there for the taking for marketers willing to put in the effort to understand how the platform can work for their business. The key is that they must research an Read More

2017 has been a big year for social media. Twitter has seen a 280 character upgrade, visual platforms such as Instagram and Snapchat continue to expand (with rumours of an upcoming 4x4 layout surrounding Instagram), and live stream videos are now one of the most engaging forms of content. With only Read More

Virtually everyone is on social media now, and brands are leveraging this fact through excessive advertising on the platform.

In the middle of it all, the question of trust is getting lost somewhere in the haystack. Think about it: everyone is advertising, everyone is looking to build an online Read More

Learn the Most Common Instagram Business Myths that Prevent Businesses from Using Instagram Effectively in Marketing Online.

There is no set of rules that will ensure your advertising success on any social media platform. But people do tend to share their experiences and tell you exactly what th Read More