BizSugar.com › User › amiteshjas › Voted

Dan Ariely relies on numerous field experiments to put forth the conclusion that humans behave in an irrational way, however, only predictably so. Each of the thirteen chapters in this book deals with an irrational way in which we often behave. However, what really makes the readers’ rivet to the book are the finer details of the experiments..

Read the full review at http://bookjelly Read More

For close to three decades now, Jack Trout has been at the helm of the marketing wheel. Ever since the first 'Positioning' article was published in 'The Industrial Age' magazine in 70s, Trout's counsel to the marketers has pretty much remained consistent. His invariable emphasis on the importance of 'perceptions' and 'focus'... Read More