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How many barcodes to you see on a daily basis and completely tune out? Scanning my desk as I write this article I conservatively estimate that there are 50+ barcodes & a dozen or more QR codes lying around. I am not just referencing the tissues, the pack of gum, or the name badge from a conferenc Read More

Knowing consumers’ holiday purchasing habits could have prevented UPS’s inability to deliver packages on time for Christmas. Recognizing on-line sales continue to increase, especially when retailers frequently offer the best deals right before Christmas, UPS should have taken their own advice and i Read More

The Sochi Olympics will last only 17 days but the logistics are staggering. There will be more than 5,500 athletes and team members along with 1,350 Paralympic athletes. In addition, there will be more than 25,000 people on the support staff and 12,000 members of the media. More than 3 billion tele Read More

How much does it cost to advertise on Facebook?

How much should I spend on Facebook Ads?

These are the two questions that I hear the most when I talk to marketers who are first thinking about how to run a Facebook Ad. And so it should be. Marketers need to be be able to estimate their ROI abo Read More

Lean inventory management is a philosophy derived from the Toyota Production System of the 1940s. The car manufacturer developed the system to eliminate waste and inefficiency in their manufacturing environment. Due to both its successful implementation and positive financial impact, this methodo Read More

By Mark Zarr

No one can argue the importance of details. Try baking a cake (something I loathe doing, by the way) without making precise measurements of each one of your ingredients and you will soon find that even minor mistakes or small substitutes can be disastrous. But life or business is n Read More

As a small business owner, it’s important you have an understanding of net neutrality and how the recent U.S. Court of Appeals’ decision may affect your business; ensuring you are prepared when changes to the way Internet content is delivered takes place. Read More

Is Excel truly meeting your inventory management needs? Small businesses, with a small staff and a small amount of inventory, may successfully use Excel. However, as a business grows, the limitations of Excel become very real obstacles. Moving to a more efficient, cost effective inventory mana Read More

You may have heard of the term zero-based budgeting. The basic thesis is to look at your business through the eyes of a start up. If you were starting today from scratch, what would you spend money on? Let's take that thinking into roles within yout business. Read More

If you want to be a successful blogger, then you can’t possibly overlook SEO in any way, since it is regarded to be the backbone for any success. After all, SEO helps you to gather increasing traffic to your website. Read More