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If you’re reading this article then chances are you work pretty hard for your money. You probably try not to waste it on overpriced products and services and you certainly don’t want to throw your money away on profitless marketing tactics. So watching your cost per click climb faster than summer g Read More

The Google Keyword Planner tends to get a bad rep in the world of PPC and SEO. It’s really not its fault; Google does its best to make the tool as useful and relevant as possible while keeping it free. Read More

What makes one pair of sneakers more extraordinary than the next? How do you choose between one toilet paper brand and the one next to it? Read More

Whether You're New to The World of PPC And Needing to Learn Some Terms ASAP or a Pro That Needs to Brush Up On The Latest PPC Slang, We've Got You Covered. Bookmark This Glossary as It'll Be Updated Frequently! Read More

Being an entrepreneur might sound like a cool and glamorous career, but as anybody who’s done it knows, it can also be tough. Read More

Worry not! The Facebook Ads Manager is incredibly well-organized, and we’ve compiled an extensive guide to show you everything there is to know about Facebook’s tool. We’ll walk you through creating your first ad, editing your ads, making data packed reports, and then making your life a little easi Read More

There’s no question about it, when your Facebook Ads CTR is performing well, it can make you feel like this: Tornado... But is there a worse feeling than when your Facebook ads are running and just aren’t getting a single click?



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Google Ad Reports seem to be a hidden Wonderland in the PPC marketing world. It’s easy to see why there’s so little information on it; Google includes almost all the relevant information that you’d make a report out of in one tab or another of your Ads Dashboard. Read More

If you own an e-commerce business, then you’re probably curious about know other stores engage with their visitors. Are they using chats? Pop-ups? Browser notifications? Read More

It’s easy to look at the way other people spend money and pass judgement. “Wow, I can’t believe they spent that much on a meal”, you might say to yourself. And it’s honestly something everyone has done at one point in time. Read More