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The majority of blogs launch and it takes a long time to cut through the noise. Months after launching and you’ve only managed to garner a handful of readers.

That’s the exact problem that I had when my first few blogs launched, I felt the frustration caused by my base of readers growing incredi Read More

One of my all time favourite actors is Clint Eastwood. In his prime he was a well oiled machine. Big, strong, well respected and full of attitude. As marketers Read More

There’s nothing worse for a business than customers experiencing bad customer service. While solid asset tracking is its own reward, it can also leave your customers with a positive impression of your business. Solid asset tracking ensures you always know where your assets are, can identify any los Read More

A few things to consider while executing an asset & inventory control system mid-year check in - set your goals for the rest of 2014. Read More

The more creative your QR code, the more likely you’ll create engagement between your message and consumers. The following companies successfully used QR codes in both inventive and creative ways to connect and educate their purchasing audience. How do QR codes fit into your advertising campaigns? Read More

In most industries, operational effectiveness depends on a major investment in fixed assets such as vehicles, specialty tools and machinery, custom equipment, and other mechanical devices. Shown on the balance sheets as fixed assets, these items can represent a large portion of a company’s value.
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How many barcodes to you see on a daily basis and completely tune out? Scanning my desk as I write this article I conservatively estimate that there are 50+ barcodes & a dozen or more QR codes lying around. I am not just referencing the tissues, the pack of gum, or the name badge from a conferenc Read More

Have you ever sat back and wondered how some people publish blog posts that consistently do better than yours?

I have and I desperately wanted to do better.

And that’s what I did.

Along the way I figured out what worked and what didn’t.

I figured out how to get more eyeballs on my conte Read More