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Many brands are utilizing responsive design for their email marketing, but the production costs and skills needed to create fully responsive emails can sometimes be prohibitive. In these cases, columnist Chad White recommends responsive-aware design. Read More

Here is some exciting news for everyone: 65% of children entering primary school today will ultimately end up working in completely new job types that don’t yet exist, according to the World Economic Forum. Read More

The key takeaway is that it is worth promoting the arts locally and that you can find creative ways to do so. Don’t wait for the artists to come to you. Pick an activity that will resonate with your target market, define what you want to get out of the relationship, and decide how you would like to Read More

If you’re in any way involved in email design, you know that building a great email isn’t easy. Between choosing the appropriate layout, header weights and font, content, and more, a lot goes into building each campaign.

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If you’re in any way involved in email design, you know that building a great email isn’t easy. Between choosing the appropriate layout, header weights and font, content, and more, a lot goes into building each campaign.

Read More

If you’re having a hard time disconnecting, it’s time to achieve a work-life balance. Leave work at work, and enjoy home at home.
Sound too good to be true? Here are some steps you can take to get there. Read More

Keyword research for local businesses requires a different approach than research for national or global campaigns.

Learn how to use Google's Keyword Planner Tool to find keywords that can be used to guide a SEO/SEM digital marketing campaign. Read More

Building a team with great people has always been the key to a successful business. To achieve this, some companies recruit superstars from their competitors or similar industries where their skills are transferable.
Unfortunately, like in sports, there are many examples where these business super Read More

A valuable little homework assignment that will help any business owner improve his/her marketing.
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Until very recently, you had one choice if you want to get your book in the hands of readers: traditional publishing.

But today, traditional publishers are no longer the sole gatekeepers. You have a lot of options when it comes to publishing your book.

Wondering whether it’s worth it to pursu Read More