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It's one thing to "picture" yourself as the owner of a franchise business. It's quite another to really see yourself doing in-IRL. Read this post so you can find out what you'll really see! Read More

In franchising, it's super-important to know whether or not you're a team-player. Because lone wolves may not be right for a franchise business. This post was written by a Senior Care franchise exec. Read More

Summer is as good a time as any to take a vacation. But business owners—so used to working all the time—may need some persuading. Read More

While Micro-Influencers have fewer followers, they tend to be more engaged and less expensive, making them an attractive alternative for businesses looking to advance their marketing. Find out how! Read More

If you want site visitors to return to your blog frequently, you have to give them fresh material to read. They need to know they can trust you to give them good advice and to give it on a regular schedule. You may be wondering first just how frequently you actually need to create a new blog post. Read More

'How does a business adapt blockchain to its needs? That’s the question I’d like to answer in this article. I’ll start off with typical purposes, go through a popular funding strategy and finish with some interesting blockchain-based projects.' Read More

When it comes to social media marketing, and in this case Facebook, your business goal isn't to get likes and shares, it's to do sales!

For that reason every post should have a clear purpose. Ask yourself, "What is the goal of this post?" and "How does it relate to my business goals?". If you ca Read More

Why is it that in the time a British worker makes £1, a German worker makes £1.35? One of the main factors is a misunderstanding about what constitutes "busy work" from "productive work". Read More

Whether you’ve been using marketing automation for years or just getting started, you have to be on the lookout for creative ways to maximize its potential for lead generation.

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Video marketing is one of the most effective ways of branding your business; if you have not started doing it, then chances are your competitors will outsmart you.

Here are some tips that will help you to brand your work with effective video marketing strategy. Read More