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I rarely make a major purchasing decision anymore without first sourcing it in my social networks. Even minor decisions like where to eat sushi for lunch are Read More

If you have reduced Facebook and other social sites to creating a fan page that you try to get people to “like” I think you’ve missed a big part of the picture. Strategic social business is increasingly about leveraging your customers, suppliers, and employees as agents for your brand. Read More

If I was your competitor, I would focus daily on giving customers a reason to do business with me and my people instead of you and yours. If that means you lose so many customers that you can no longer operate, that’s your problem, not mine.


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How can I help you? That’s the question I ask myself as I decide if I am going to connect with you on Twitter. Twitter is a very large space that people use in a variety of ways. Most of the people I connect with on Twitter are using it as a tool to build social capital by curating helpful content Read More

Good social business is about impressive operations, not impressive advertising. Your brand is less what you say it is on your fancy website and more what I say it is to my friends and family after I’ve spent my valuable time and my hard earned money on your products and services. Never forget that Read More

Few things irritate me more than opacity and unfairness at work. If you have the privilege of leading people, one of the quickest ways you can lose your legitimacy in their eyes is to take away their voice. Before you make any decision that significantly affects the work your folks do, you better h Read More