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What struggles and growing pains do small businesses face after they’ve opened successfully? Find out how Tradewinds Café & Catering Co. navigated the challenges of managing their business. Read More

Let’s take a look at seven automated email flows that every e-commerce store needs to set up and optimize, to keep audience members engaged and advancing along the sales funnel. Read More

“Nothing will change.” It is almost de rigueur for an acquirer to include that in his or her opening comments to the incumbent staff of a just-purchased business. Sometimes it is the seller’s attempt at making folks feel better. “Don’t worry. They promised me that nothing will change.” In the momen Read More

The buzz over new advertising technology only seems to be growing and the ideas keep rolling in. We're seeing an increasing emphasis on self-service solutions and a focus on the long tail, with increasingly diverse ad solutions that serve the small business sector, and even certain boycotts.

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What is local search engine optimization (SEO) and why is it so important to small businesses?   While SEO optimizes your website so it will rank Read More

In recent years, videos have been making inroads in digital marketing, emerging as a powerful promotional tool for businesses to promote their wares in an exciting and engaging way. Though when it comes to video marketing, there’s some pretty definitive ‘rules’ businesses should stick to in order t Read More

What does it mean to be a leader? If you know the answer to this question, you can learn how to get the most out of your natural leadership style. Here are seven of the most common leadership styles for entrepreneurs and small business owners.

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Smart businesses apply science to marketing. When companies unlock the innermost secrets of how and why people buy things, interesting patterns begin to emerge. How can you apply scientific wisdom to improve marketing for your business? Here are two approaches. Read More

Emotions may get in the way of a smooth merger or acquisition. Strong leadership skills can help you navigate the emotions of change. Read More

The key to success in entrepreneurship is understanding where to spend your valuable time to build your business. Here are some tips to help you understand which challenges to tackle as part of your business development strategy and which not to.
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