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Link building in 2014 is all about building a brand reputation and engaging with the targeted audience. Building Links Using Branded Images is a new way to build links and gain more exposure to your brand. Read More

You can learn a lot from an examination of how you manage (or don’t manage) your online brand. If it helps to think of a social media audit as something else—a marketing mastermind, maybe?—then so be it. Don’t let the word “audit” get in the way of checking in regularly with your social profiles. I Read More

You can learn a lot from an examination of how you manage (or don’t manage) your online brand. If it helps to think of a social media audit as something else—a marketing mastermind, maybe?—then so be it. Don’t let the word “audit” get in the way of checking in regularly with your social profiles. I Read More

Facebook has a lot of competition in the social networking world, however it is dominating the mobile market with its continuous mobile app updates and new tools on the horizon. With the release of a Messenger app and the expectations of more standalone Facebook apps in the near future, the social Read More

If you were viewing your company’s brand on a distant billboard, would you recognize it? What about the NIKE logo or the Apple logo? You wouldn’t even need the name, just the symbol, right? How recognizable is your own brand? Read More

Participating in communities is a great way to get help, share and learn. I am a member of several communities myself and not too much of that is going on lately. I, too have been guilty of not having the proper etiquettes of participating in communities. I admit I was all too thrilled that I was Read More

Daryl Hatton: It is now massively easier to start a tech company compared with even 15 years ago. The market information research machine called the Internet, the best practices that have been honed and shared freely, the coaching, the angel investor networks and now equity crowdfunding were not av Read More

Owning multiple investments helps to diversify a portfolio, but the quantity alone does not spread the risk. Instead investors need variety, building their portfolios around different asset classes and products. For a long time, new investors could only access public equity and debt listings, but n Read More

Learn How to Enable Ecommerce Tracking in Google Analytics To Help Your Business Grow

When you’re creating and running an online business, you’re going to have to do more than just manufacture your product. You’ll need to make sure that you’re marketing your product to those people who are likel Read More

Can you rebuild a transmission? Me neither, but it doesn’t stop me from keeping my car purring smoothly. There are many of things I can do short of pulling the engine block, like fill it with gas, monitor the lights, get the oil changed regularly and get it to the mechanic when the need arises. My Read More