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In this episode of the Ecommerce Success Show I discuss your About page. Every strong about page should answer the following questions:

What kind of company? Describe how you want your customers to see your business. Use adjectives like big, small, affordable, family owned, minority business, bo Read More

Creating a headline doesn’t have to simply be a writer staring endlessly at a computer screen hoping to come up with something catchy. If you break down the headline creation process into brainstorming, tools to help write headlines and test them, and optimization tactics, you can begin writing bet Read More

With "Professional Services," Facebook is making a huge move in local marketing. If you are a small business owner, you will not want to miss this subtle update from the pervasive social network. Read More

Marketers must adapt or die as social continues to evolve, Victor Pineiro writes. Here are five social trends for 2016 that marketers can't ignore from how SnapChat is now tv to the rise of messaging networks over broadcast social. Read More

mall businesses employ hundreds of millions of people in the United States, making them a pillar of the economy. When entrepreneurs need to borrow money, they have the option of turning to entrepreneurs’ greatest ally: the U.S. Small Business Association (SBA) for help. Read More

There have been a number of positive milestones along the way to what seems to have been a successful year for most small businesses and startups. Read More

Sure, social media is sexy but forums get it done. If you’re looking for expert, technical, or personal advice on Google AdSense you probably don’t want to broadcast it to the world on Facebook. That’s where Google AdSense forums come in and here’s a list of the three best ones. Read More

“I used my extrovert skills.” “I had to learn some extrovert skills.” “Oh, well, I don’t have extrovert skills.” I hear these phrases all the time – and they drive me crazy. Read More

Let’s face it, there isn’t an entrepreneur on this green earth of ours that wouldn’t want to cut down the time they have to spend managing their email on a daily basis. Read More

Not sure what omni channel marketing is, or how it can help your business? A quick definition and five tips on Omni Channel marketing. Read More