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In this article, I explain in detail why Qualified Leads, Paid Conversions, and COCA vs. YVL are the key metrics worth paying attention to (and why, "popular" metrics like LTV are actually dangerous).
Enjoy and let me know what you think. Read More

Blogging is a vital piece of the online fundraising and digital marketing puzzle for nonprofit organizations, yet so many do it poorly.

“But I don’t have the time keep up with the blog!”

I have heard this all too often. The benefits of nonprofit blogging are vast, but it still seems too overw Read More

SEO or search engine optimisation is something of an invisible science. It takes time to get a site ranking and clients can sometimes be frustrated by the lack of visible changes. Link-building and onsite SEO, in particular, are so important but they’re not something the client really sees. Read More

In order to improve your ability to get the best from other people, there are seven main categories of people management skills that you should consciously work to improve.

Here are the seven categories of people management skills:

Logical thought
Emotional language
Organisation
Grooming Read More

More and more people are going on social platforms like Twitter to voice complaints. Smart businesses are taking notice and mitigating damage control by engaging customers and taking care of their problems immediately. It’s simply smart business to show customers they care about their problem and e Read More

Unless you work on right channels, your content marketing strategy could end up falling on deaf ears. Content strategy is much more than just choosing a social platform.
This infographic from webmarketinggroup proposing 3 ways that help you determine what marketing channel suits your content best. Read More

In a perfect world, when one business buys another, the staff of the purchased company would be able to transition into a role with the buying company. Unfortunately, this isn’t always the case. What’s more, the company being purchased may not know what is going to happen to its employees for some Read More

Hashtags are user-controlled category markings for posts on most social media platforms. (It's not just for Twitter anymore!) Strategic, consistent use of hashtags is an effective way to create and expand "buzz" for your organization, brand, event or cause - or even yourself! Read More

Like most of us running small businesses, you’ve probably heard a lot about the explosion of social media and its most prominent players, Twitter, Digg a Read More

Last week we talked about the 8-second attention span and I got lots of great feedback on that post. Now, this week I want to talk in more detail about niche marketing and why it’s so crucial in our busy and over-connected world. However, in this post I’m going to take a little bit of a different a Read More