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Diving into the world of real-time content, where your tweets, posts, blogs, etc., are consumed the minute they’re published, is not for the rigid. Every viable business is solving someone’s problem or making someone’s life better, which means that no matter the subject, someone will care enough to Read More

Last month, the lightbulb went on with a story idea. Minutes later, it shut off again.

After dealing with the effects of a creative rut, my momentary joy was erased when a Google search revealed that my latest idea had already been done by The Huffington Post, Mashable, and Forbes. Read More

In the early days of SEO, link building—or the process of getting external sites to link to your content, thereby boosting your search rank—was king. However, over time it has developed a slightly different reputation due to misuse by sites designed solely for search engine crawling. Link building Read More

In-store marketing are moving forward holding the hands of Proximity Marketing apps, Affinity Marketing and Wi-Fi devices. Every retail needs to embrace them fast to step ahead of their competitor. Read More

Here is a comprehensive guide that reveals the top reasons why businesses from all verticals invest in mobile apps to drive business revenues.
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Can volunteering really be part of your small business marketing strategy? Check out these tips to find out how giving back to your community can get you name recognition at a steep discount! What better time to start than during National Volunteer Week?
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The topic of artificial intelligence taking over the world has been something fiction writers have been talking about for years. But should we be worried about robots taking over our jobs? I mean, they are already capable of cleaning our floors, like the Roomba, and they can drive our cars. But tho Read More

At no certain stage of the hiring process would somebody say “Let’s disqualify women.” For the most part, we make decisions based on our experience, impression, hunch, and unconscious bias — the gestalt formed from the societies we live in, that sadly are in favor of the male population at large. O Read More

Social media is much more than a marketing tool. Businesses are beginning to realize the power of integrating social media teams (and their insights) into other parts of the business. Why? Because as social media marketers, we are one of the first points of contact with customers both directly and Read More

How to find new valuable Hotel Talent. And learn how to discover talent with Social Media a Valuable recruiting and staffing tool for Hotels. Read More