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Negative SEO is the exact opposite of what people try to do with search engine optimization. Your rankings slide, not because you didn’t do something properly, but because your competition has asked its dirty tricks department to wreak havoc on your rankings so that their own rank goes up in compar Read More

Social media and SEO have worked hand in hand for many years now, with the first proving it can deliver more and more value in terms of brand awareness, customer acquisition, reach and engagement. But to do social media right, you must adapt your strategies to each platform and its particularities, Read More

Social media seems great for SME, but should your business be bursting at the seams to get on social media? Here are reasons why you probably should not. Read More

Whether times are good or bad, minimizing expenses in your business is always a smart idea. Here are 16 ways to cut costs in your business for 2017. Read More