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Digital marketing is constantly changing and as most novices or professional marketers would say it is sometimes hard to keep up with the latest trends and know what works from what does not. A few marketers actually want to take risk in their decision making process and rather stick to what they k Read More

You have been doing email campaigns for a while for your nonprofit but you don't quiet understand how to it works and how to get high results from it? Look no further than email drip; email drip is a series of message delivered over a timeframe. Read More

You own a business or a nonprofit and you know the impact digital marketing can have on your business. You have trying to figure out the costs but you can't afford it. Most agencies are too high priced and you do not have the technical skills to boost your results. When it comes to marketing your m Read More

To launch a fundraising campaign you have to have a donor centric approach and focus on your donors perception. You have to move from interrupting your donor's daily life to slowly inviting them in your fundraising campaign. The best solution is to build a marketing funnel to guide your audience in Read More

You have been using social media but is has not got you any links? You are aware that sourcing and sending links to websites may earn you links back but it has not really worked so far? Read More

Have you been struggling keeping customers or donors on your site until they contact you or make a donation? The key of turning your leads into customers is to tell a powerful brand story to grab and hold their attention. Read More

It is a known fact that people feel more giving during holiday seasons; 30% of donations occur during Christmas holidays. So holidays are the perfect time to launch a nonprofit marketing campaign such as Christmas, 4th of July, Easter, Black History Month and St Patrick's day. Read More

As a nonprofit the very first you should at your organizational level is to build strong guidelines and brand strategies. Your vision, mission and values are the first elements you should work on and set up. It will not only avoid you a lot of headaches later on but it will make your campaign more Read More

We all know that our ads and content often get lost in this highly digitalized society. To get your message to stick with your audience you have to be extremely creative and have a well thought strategy plan. Most and foremost you have to prioritize your marketing efforts to focus on what is import Read More

To build a successful digital marketing strategy for your nonprofit there are 2 ways to go either organically, which will take some time to generate leads or for a strategy that will generate a lot of results fast. When you invest in an organic strategy you will want to focus mainly on SEO, content Read More