Seth Godin asks business owners to consider not what each customer represents in a single purchase or contract for services, but rather what the lifetime value of a happy customer who keeps coming back might be. If we did, Seth suggests, we might spend more time, energy and money to bring good customers in, give them great service, try to keep the
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What is Your Customer's Lifetime Value?
Posted by ShawnHessinger under StrategyFrom http://sethgodin.typepad.com 5468 days ago
Made Hot by: stillwagon428 on November 29, 2009 3:35 am
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