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From dating apps to online shopping, we choose products, services and people based on beauty. Successful business owners know this well. Here are 7 proven reasons why good design is good business (and how you can use design to increase your small business revenues).

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While powerful psychology principles guide product design, there are still plenty of great failures in product design. Want to guide your product design to a successful launch and profitable life? Then read on to benefit from the hard-won lessons of 7 absolutely epic product fails.

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Here are 13 proven ways to optimize your business website to convert people browsing into customers. Improving your conversion rate is the easiest way to increase revenues and profits for your business.

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Deciding how to brand your food truck may be the most important decision you’ll face as a food-on-the-go entrepreneur. A well-branded truck can draw attention to your business everywhere it goes. Follow our food truck branding guide and your truck will race ahead of your competition. Read More

Effective marketing is often the difference between success and failure. Smart businesses leverage custom illustrations in their marketing strategy. Let’s take a look at ways that smart businesses use illustration to boost their marketing.



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Here's a good look at the 7 important lessons you can learn from the most valuable global brands and how you can drive more revenue and bigger profits for your small business or startup through better branding.

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Without the right employees, it's hard for small businesses to grow and thrive. So, what's a small business to do? Here's a good look at five proven ways your small business can recruit and retain top talent. Read More

Growth is vital if your business is to survive. But if you spend all your time working in your business rather than on your business, growth can be elusive. That's where growth hacking can help. Read More

Visual content is in higher demand than ever before. Brands, startups and small businesses are all looking for ways to enrich their storytelling and marketing their products and services. Here are 12 terrific visual marketing tools that can help you grow your business. Read More

Persona-based marketing can help you target your marketing perfectly to each unique group of customers or prospects. To help you get started with persona-based marketing, here's a terrific guide packed with actionable advice and insights. Read More