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Big Data is a frequently discussed topic in business today. Do what do you, as a marketer, need to know about big data? Read More

From a mobile app to additional branding opportunity, LinkedIn's new company page design offers new advantages to businesses. Have you switched? Read More

According to a recent Gallup poll, over $300 billion is lost annually due to low productivity; and, over 70% of employees are disengaged or "actively disengaged." Learn more about this trend and how to combat it with executive coaching in this guest blog by author Kyle Pertuis, co-founder of GameCH Read More

Dubbed as Google’s currency, link juice is what you should be gathering to snatch those rankings from your competitors. What SEO techniques can you use to create more link juice? Read More

If your company’s policies were written without social media or community networking in mind, here's how you can develop local processes to be successful. Read More

Spider Trainers' Cyndie Shaffstall shares an infographic about the important component for successful email marketing campaigns: data, design and delivery. Read More

LinkedIn is following suit with an updated company page design. Like the Twitter layout update, LinkedIn company pages now feature a prominent image across the top of the page.

A couple months ago, LinkedIn initiated an ambitious redesign, making the primarily business-focused social platform mo Read More

Marketing automation is about creating a plan, then leveraging content and unique tool sets to allow marketers and sales professionals to be more effective. Read More

Social media is changing how we communicate. In one example, IU Health live tweeted a kidney transplant and created a digital marketing campaign to support this program. Read More

Would you believe that the first barcode was printed on a pack of Wrigley’s gum, and originally created to help grocery stores track inventory? If you’re interested in learning more fun facts like the ones above as well as how the barcode came to be, then check out our latest infographic. Read More